Introduction as it appears in the book:

He Was a Young American (Consumer) was meant to point out the role that corporate commercial products/services play in the life of Americans. Though the book was based on the life of an “average” young American man, the idea could be applied to almost any sex, age, or other social circumstance.

The approach of the book is one of humor and was intended to relate to a very broad audience. Every year in the life of a 25 year old man is related with a memorable experience. That experience is then related with two corporate companies and their product/service.

Illustrations from age 21: "Alcohol"